GUM smelled like roses thanks to RCG
April spraying event for the new Caroline Herrera fragrance
2014 June 12th

This spring we introduced Moscow to new Carolina Herrera fragrance called 212 VIP Rose. The number of contacts came up to 21 380, which is an amazing result of GUM. Our beautiful girls, the masters of traditional btl market mechanisms achieved the highest results. Even the Red Square smelled like roses.