BRONZE FOR MASS HYSTERIA!
"Don't get on your mother'a nerves" for Axe
2014 May 19th

"Don't get on your mother'a nerves". We heard that a lot when we were kids. But RCG and Axe chose to ignore this advice and thanks to this the bright and beloved "Axe made mom hysterical" campaign was born. We've gone through fire and water with this project. And we've even been to the 6th International Marketing & Advertising "White Square" Festival in Minsk where our baby won bronze!